Événements 4
Banque Populaire Val de France
Number of participants
Tours Exhibition Centre

What you accomplished in 150 days and this afternoon was beyond anything I could have dreamed. You were astounding!

Luc CarpentierManaging Director, addressing employees on stage

A 100% co-built event!

The challenge

  • Highlight all the energy collectively released by staff as part of the bank’s strategic transformation plan.

Let’s start!

To devise a convention similar to the transformation plan put in place by and with the staff (feedback of projects via Yammer, creativity workshops, Hackathon, etc.) and align with the MD’s ambitious challenge (“150 days to transform the bank”), we supported our client in their co-building approach: brainstorming to define what the event should be and designing the project with the client project team.

The result: a unique “non-convention”, full of energy, organised over one day, with build-it-yourself furniture, 200 islands of 10 people for face-to-face discussions/creativity sessions, testimonials from employees – and clients! – on how they are already experiencing the transformation, an employee concert and a DJ session in the middle of the afternoon!





The Sag Touch’

  • The event was co-built A to Z, adapting our agency posture to become a full member of the project team launched by our client.
  • We’re proud of the unique relationship of trust we’ve created with our client.
  • We really laughed – on the other side of our faces – when we had to dismantle the 2,000 chairs and low tables at the end of the event!
  • We loved the incredible energy generated by the final applause of the 2,000 staff.
  • We went into a cold sweat when we had to call on a falconer to dislodge a pigeon that had decided to take a ringside seat at the convention!

Did you know?

Getting 2,000 employees on board for the new company project with a 100% co-built event, in only seven weeks, can be done! This kind of success is not down to chance; it owes everything to agility, communication and mutual trust. A recipe that can be reproduced again and again.

Do you want to find out more?