{"id":2863,"date":"2019-07-23T15:51:57","date_gmt":"2019-07-23T14:51:57","guid":{"rendered":"https:\/\/www.sagarmatha.fr\/share-our-success-stories\/inventing-the-groups-safety-commitment-visual-identity\/"},"modified":"2020-01-23T11:17:12","modified_gmt":"2020-01-23T10:17:12","slug":"inventing-the-groups-safety-commitment-visual-identity","status":"publish","type":"page","link":"https:\/\/www.sagarmatha.fr\/en\/share-our-success-stories\/inventing-the-groups-safety-commitment-visual-identity\/","title":{"rendered":"Inventing the Group\u2019s safety commitment visual identity"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”custom” custom_text_color=”#00338c” text_align=”left” id=”discover” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column enable_animation=”true” animation=”fade-in” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”1947″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” translate_x=”10%” text_align=”left” el_id=”img-bloc”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”top” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner enable_animation=”true” animation=”grow-in” column_padding=”padding-7-percent” column_padding_position=”top” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#001b40″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”2\/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”20″][vc_row_inner column_margin=”default” translate_x=”10%” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner enable_animation=”true” animation=”grow-in” column_padding=”padding-5-percent” column_padding_position=”bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”4\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”4114″ alignment=”” animation=”None” border_radius=”none” box_shadow=”none” max_width=”100%”][vc_column_text css=”.vc_custom_1542102930994{margin-top: 2% !important;margin-bottom: 5px !important;}”]\n
Sector<\/h5>\n[\/vc_column_text]
Rental of construction equipment <\/div>[vc_column_text css=”.vc_custom_1538988390813{margin-top: 30px !important;margin-bottom: 5px !important;}”]\n
Client<\/strong><\/h5>\n[\/vc_column_text]
Loxam <\/div>[vc_column_text css=”.vc_custom_1555338514573{margin-top: 30px !important;margin-bottom: 5px !important;}”]\n
Number of participants
\n<\/strong><\/h5>\n[\/vc_column_text]
8,000 <\/div>[vc_column_text css=”.vc_custom_1538988446892{margin-top: 30px !important;margin-bottom: 5px !important;}”]\n
Location<\/strong><\/h5>\n[\/vc_column_text]
Worldwide <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”padding-10-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner content_placement=”middle” column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”][nectar_single_testimonial testimonial_style=”small_modern” color=”Default” quote=”Through constructive and to-the-point discussions, the team very deftly grasped our aspiration to consolidate the Group\u2019s commitment on Security, bringing on-board all of Loxam\u2019s teams across the world. The creation of the logo, the dedicated graphic charter and the proposed universe that becomes reality document by document, attest to the cooperation\u2019s efficiency, which was a success in every way. Thanks!” name=”Sylvie Passat” subtitle=”Communication Manager”][vc_custom_heading text=”Inventing the Group\u2019s safety commitment visual identity” font_container=”tag:h1|font_size:48|text_align:left|color:%2300aaff” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1555345159154{margin-bottom: 5px !important;}”]\n

The challenge<\/span><\/h4>\n[\/vc_column_text]
Safety is a priority for Loxam, part of its core identity for over 50 years. To mark 2018, the year of safety, they wanted to create a dedicated safety identity in harmony with their human-centred, non-anxiety provoking approach to the topic. An identity easily expressed through the signature \u201cSafety, at all times, in all places.\u201d <\/div>[vc_column_text css=”.vc_custom_1555345169415{margin-bottom: 5px !important;}”]\n

Let’s start!<\/span><\/h4>\n[\/vc_column_text]
We proposed a \u201csafety identity\u201d designed to reinforce this pillar and standardise it across the group graphically but also in terms of tone and words, using the editorial charter.<\/p>\n

The basis of this visual identity is a logo that focuses on people and prevention, from which we created a graphic design system based on lines and illustrations. This system is used on many different media (pin badges, safety jackets, posters, presentations, banners, etc.). We created two spokespeople, Sam and Pam, to illustrate good practices on all the different media. An identity expressed in every language, in all the Group\u2019s subsidiaries. <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”custom” custom_text_color=”#00338c” text_align=”center” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/4″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none” css=”.vc_custom_1556295645091{margin-bottom: 15px !important;padding-right: 20px !important;}”]\n

#security<\/h4>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/4″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” delay=”150″][vc_column_text css_animation=”none” css=”.vc_custom_1556295651161{margin-bottom: 15px !important;padding-right: 20px !important;}”]\n

#prevention<\/h4>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/4″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” delay=”300″][vc_column_text css_animation=”none” css=”.vc_custom_1555344683524{margin-bottom: 15px !important;padding-right: 20px !important;}”]\n

#commitment<\/h4>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/4″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” delay=”450″][vc_column_text css_animation=”none” css=”.vc_custom_1555344690747{margin-bottom: 15px !important;padding-right: 20px !important;}”]\n

#human<\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”custom” custom_text_color=”#00338c” text_align=”left” id=”discover” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column enable_animation=”true” animation=”fade-in” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”1494″ font_color=”#ffffff” column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” translate_x=”10%” text_align=”left” el_id=”img-bloc”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”top” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner enable_animation=”true” animation=”grow-in” column_padding=”padding-7-percent” column_padding_position=”top” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#001b40″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”2\/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”20″][vc_row_inner column_margin=”default” translate_x=”10%” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner enable_animation=”true” animation=”grow-in” column_padding=”padding-5-percent” column_padding_position=”all” background_color=”#00aaff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”4\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” offset=”vc_col-xs-10″][vc_column_text]\n

The Sag Touch<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1557497626896{margin-bottom: 40px !important;}” el_class=”custom-list white”]\n
    \n
  • We created Sam and Pam.<\/li>\n
  • We never thought we\u2019d be drawing shockproof caps, bucket trucks, scissor platforms, grinders, and so on.<\/li>\n
  • We’re proud of the collective enthusiasm and how the topic was taken on board by all the subsidiaries.<\/li>\n
  • We laughed a lot when some of our illustrations were interpreted in very different ways…<\/li>\n
  • We loved the reactions of our client – \u201ctop\u201d, \u201csuper\u201d, \u201cthank you\u201d and smileys!<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”padding-10-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner content_placement=”middle” column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” el_class=”wrapper-noflex” width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text max_width=”315″]\n

    Did you know?<\/h4>\n[\/vc_column_text][vc_column_text max_width=”350″ css=”.vc_custom_1556535329225{margin-bottom: 40px !important;}”]In France, a fatal accident takes place every 2 and a half hours, a serious accident every 2 minutes, a work accident that stops work every 10 seconds… Communicating \u201cat all times, in all places\u201d about safety and prevention in a people-focused, responsible, coherent way can avoid many accidents. Usually the gestures are very simple: bending your knees rather than your back to pick up a heavy load![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” bottom_padding=”5%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_gallery type=”nectarslider_style” images=”2940″ flexible_slider_height=”true” hide_arrow_navigation=”true” bullet_navigation_style=”see_through” onclick=”link_image” img_size=”900×400″ css=”.vc_custom_1564154385328{background-color: #ffffff !important;}”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” bg_color=”#00aaff” scene_position=”center” text_color=”light” text_align=”left” top_padding=”50″ bottom_padding=”50″ overlay_strength=”0.95″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”5\/12″ tablet_width_inherit=”default” tablet_text_alignment=”center” phone_text_alignment=”center” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Do you want to find out more?” font_container=”tag:h3|font_size:27px|text_align:left” use_theme_fonts=”yes”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/12″ tablet_width_inherit=”default” tablet_text_alignment=”center” phone_text_alignment=”center” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”center” phone_text_alignment=”center” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”right”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”large” button_style=”see-through-2″ color_override=”#ffffff” hover_color_override=”#ffffff” hover_text_color_override=”#000000″ icon_family=”default_arrow” url=”\/en\/lets-activate-your-human-potential\/developing-the-employee-experience-user-guide\/” text=”Let\u2019s activate your human potential”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” bg_color=”#f4f4f4″ scene_position=”center” text_color=”custom” custom_text_color=”#00338c” text_align=”left” top_padding=”3%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column centered_text=”true” column_padding=”padding-4-percent” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” bottom_margin=”2%” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text highlight_color=”rgba(255,100,0,0.42)” style=”half_text”]\n

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