Rassembler les professionnels de l'immobilier, leur apporter des clés et inspirer
Number of participants
2,200 internally and 1,000 externally
La Sucrière, Lyon

8 mois de projet pour fêter nos 80 ans ! Nous avons eu de la peine à nous quitter en fin de projet. L’équipe Sagarmatha a su nous accompagner avec souplesse et rigueur tout au long de l’aventure. Tout était étudié dans les détails, pour le plus grand plaisir de nos invités, clients et collaborateurs, qui étaient ébahis de ces deux soirées. Ce qui compte pour nous c’est la satisfaction finale de nos invités. Pour preuve, les nombreux remerciements que nous avons reçus.

Nathalie QuartiCommunication externe

Uniting and growing internally and externally for an 80th anniversary!

The challenge

To celebrate this key moment representing the company’s 80th year with two events, internal and external, using the opportunity to align the whole company in a common, coherent vision that means something to everyone. To bring together the internal staff, introducing the markers of a common culture and a “Group” operation with 2,200 employees. To make the Group visible to 1,000 customers, partners, directors and investors, through landmark moments.

Let’s start!

We suggested the slogan “We haven’t finished growing yet!”, a way of joyfully opening up to the future, based on a history and values embodied by solid teams. We built a succession of exciting moments in the form of two similar evenings, focusing on internal audiences and external guests. Before the events, the internal staff were involved in putting the evenings together: shooting a film, finding musical talent, highlighting employees’ passions in a photo wall, and a “retrospective” exhibition. To trace the history of the Group, we worked with a troupe of dancers to produce three unique, spectacular tableaux for an acrobatic show, the highlight of the two evenings. On site, an adaptable set design highlighted APICIL’s new visual identity. In terms of food… in a reference to the APICIL Group’s roots in Lyon, all the catering was presented in a “Halles de Lyon” (indoor market) style buffet. Finally, to make the most of the good weather and the view, we arranged an outdoor space along the Saône, like a chic outdoor bar.





The Sag Touch’

  • We organised a quirky interview with the Mayor of Lyon by the columnist Vincent Dedienne…
  • We never thought we’d be able to turn all the ingredients of our initial proposal into reality.
  • We’re proud of the smiles on the photos and the many thank you emails! And proud that we met Damien Seguin (Route du Rhum 2018) which the APICIL Group sponsors.
  • We loved these eight months of monthly internal comms actions, which never seemed to stop!
  • We went into a cold sweat about the enormous set-up and rehearsals to be done in one night!

Did you know?

A company built around a sincere, solid history, ready to reinvent its future, must be able to express its vision and its alignment to all its stakeholders with the same conviction. This expression becomes universal, fostering its internal and external image. The internal and external communication teams are therefore proof of the power of collaborative working. At Sagarmatha, the reason we chose this job is to experience such moments: devising activities that have meaning and making wonderful relationships that make us grow too.

Do you want to find out more?